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Saturday, May 2, 2009
10 Tips To Improve Google Adsense Earnings
As predicted in last months MyBlogEarnings, my Adsense income has taken a bit of a hit this month as advertisers start to reduce their spend. So far this month my CTR has remained fairly constant, but my CPM has dipped by a few dollars.
I haven’t really worked on my adsense optimisation for a while, as after growing my adsense income from a few hundred dollars to over $4k in 8 months, I’d assumed that I pretty much had it cracked.
However, after this months CPM reduction I’ve added adsense optimisation to the list of things I’m going to focus on this month. Here are 10 Tips To Improve Google Adsense Earnings that have worked for me in the past, that I’m going to focus on this month to get my CPM back up for the rest of the month.
Make The Most Of Google Love
One of the common reasons bloggers don’t make a lot of money from Google Adsense is because they don’t write about topics that people are searching for answers on i.e. using Google. Just writing interesting articles isn’t going to get you a lot of clicks on ads as your readers won’t be searching for answers or certain products.
If you take a look at my top posts in the sidebar you will see that most of the posts are giving tips, or useful links for services, or are product reviews i.e. posts that get lots of Google love which sends lots of click happy people through to my site. If you post more articles of this ilk your adsense earnings will increase. These articles are also timeless and will continue to get Google traffic long after my regular readers have moved onto newer material.
To maximise your Google traffic don’t forget the basics like making sure your post titles are clear and that your first paragraph clearly explains what the post is about, so that even if you are not the top result you have increased your chances of being clicked on. Take a look at my top posts - every one of the post titles makes it clear what the post is about, which is why they do well on Google.
Smart Pricing - Less Is Better
I’m stunned by how many blogs haven’t factored in Google Adsense Smart pricing into their site design. If you haven’t come across Adsense Smart Pricing before, then in one sentence this is where Google looks at your site’s overall CTR and if it’s low then it will display lower value ads and if it’s high it will display higher value ads.
So, for many sites a quick way to improve earnings is to actually display fewer ads i.e. to remove poorly performing ad units like sidebar ads, or ads that are below the fold etc. This will increase your site’s average CTR, which will make Google display higher value ads in your better performing spaces which will raise your overall earnings.
Smart Pricing works across your Adsense account, not just on a site by site basis. So, if you are displaying a significant number of Adsense ads on other sites that have a poor CTR then you should remove them as your main sites will benefit.
If You’re Going To Place Ads Put In Best Spots - Don’t Kop Out
In my view, if you are going to run ads on your site then it doesn’t make sense to do it half-heartedly i.e not put your ads in the best slots. If you do you’ll never get to see the full benefits - if you’re going to do something in my view, then do it right!
This heatmap shows where the best positions for Google Adsense Ads are.
Blend Your Adsense Units
Following on from the previous tip, again if you are going to add Adsense ads to your site then again I think you should make sure that they are fully optimised. The best way of doing this is to blend the ads into your site by making sure that the text and link colours match.
To maximise CTR you should also wrap text around your ads. Many sites have tried placing ads above text or even before articles, but in my opinion this is a bad move, as all it does is encourage readers to ‘jump’ past your ads straight to the content.
Get A Good Stats Package
One of the difficulties with Google Adsense as it’s virtually impossible to see for certain which posts have a high CTR. But, if you have a good stats package then at least you can see which of your posts are popular so that you can try and write more of the same to further grow your traffic.
How to Improve Your Website's Google Ranking
Google's search engine, www.google.com, uses a variety of methods to determine which pages are displayed first in the results. Their exact formula is a secret, but there are a few things you can do to improve your positioning. The term for this is Search Engine Optimization (SEO).
These tips may not make your website the first one to appear in the list, but they just may help you move up a little.
Ignore spam and websites that offer to submit your website to hundreds of search engines. At best these are wastes of time or money and at worst they can actually hurt your ranking.
Keyword Phrases
Rather than focusing on a single word, try adding a few words to make a keyword phrase. You may want to read about effective Google searches to see how keyword phrases help with searches.
If you were searching for your own website, what keyword phrase would you type into Google for each page? Would you look for super fast widgets? Would you look for cooking with widgets? It may be helpful to get a different perspective. Ask someone else to read your page and suggest what they think your keyword phrase might be. You can also check Google Trends to see if one phrase is starting to gain popularity.
Try to stick to one subject per page, and stick to one keyword phrase per page. That doesn't mean you should write stilted text or use odd phrases. Clear writing is both easier to search and easier to read.
Density
One of the things Google looks for when it catalogs pages is the density of the keyword usage. In other words, how often the keyword occurs. Use natural phrasing. Don't try to trick the search engine by repeating the same word over and over or making text "invisible." It doesn't work. In fact, some of that behavior even get your website banned. Read more: Google Dont's - Bad Tips and Dirty Tricks That Will Get You Banned.
Give a strong opening paragraph. Google may or may not search beyond the first 200 words or so of your web site, but it definitely looks at the first paragraph for keyword density.
You can check your keyword density with Google Toolbar.
Name Your Pages
Give your pages a descriptive name with the tag. This is vital. Google displays search results as a link using the Web page's title. A link called 'untitled' isn't enticing, and nobody is going to click on it. When appropriate, use the page's keyword phrase in the title.
Learn more about why titles matter.
Link Early, Link Often
One of the biggest factors Google looks at is the hyperlink. Google looks at both links to and from your website.
Google looks at the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords. Rather than saying, "click here to learn more about SEO" you should say: Read more about SEO (Search Engine Optimization).
Learn more about why hyperlink names matter to Google.
Links from other websites to your website are used to determine PageRank. You can use Google Toolbar to check your current PageRank.
You can improve your PageRank by exchanging text links with other relevant websites. Banner exchanges are not as effective. You can also improve your PageRank by making sure your website is listed with important directories. In other words, check the PageRank of the home page of the directory.
Submit Your Site to the Right Directories
Submit your website to the open directory project, if possible. Google considers this directory to be an important link. Be patient. A real human has to check your site, before it's listed in the Directory.
Submit your site to specialized directories. For instance, a work at home mother owned business (WAHM) should submit her site to WAHM directories. A site on butterflies should be sent to biology or entomology directories.
Don't get too submission happy, though. Google, in an effort to combat click fraud, often filters out websites linked from link farms, or pages with nothing but links to other websites. This is one reason why free services to register your website may hurt you. Stick to specialized directories and organizations. They're more likely to help and not hurt your rankings.
Social Networking
Social networking sites can be a good way to promote a site, but not all of them will affect your rank directly. Digg and Del.icio.us are social linking sites that could potentially have the most impact.
Make Your Graphics Search Friendly
Keep the Flash to a minimum. People may enjoy reading Flash, but search engines tend to skip right over it. Google has gained some ability to read Flash, but it is still limited. If your menus are in Flash, they might as well be invisible. Consider making plain text links in addition to or instead of Flash.
Give your images tags. Not only does it make your website more accessible to the visually impaired, it also gives you another chance to place your keywords where Google can see them.
Good Design Is Popular Design
In the end, strong, well organized pages are pages that Google tends to rank higher. They're also pages that tend to become more popular, which means Google will rank them even higher. Keep good design in mind as you go, and much of the SEO will design itself.
These tips may not make your website the first one to appear in the list, but they just may help you move up a little.
Ignore spam and websites that offer to submit your website to hundreds of search engines. At best these are wastes of time or money and at worst they can actually hurt your ranking.
Keyword Phrases
Rather than focusing on a single word, try adding a few words to make a keyword phrase. You may want to read about effective Google searches to see how keyword phrases help with searches.
If you were searching for your own website, what keyword phrase would you type into Google for each page? Would you look for super fast widgets? Would you look for cooking with widgets? It may be helpful to get a different perspective. Ask someone else to read your page and suggest what they think your keyword phrase might be. You can also check Google Trends to see if one phrase is starting to gain popularity.
Try to stick to one subject per page, and stick to one keyword phrase per page. That doesn't mean you should write stilted text or use odd phrases. Clear writing is both easier to search and easier to read.
Density
One of the things Google looks for when it catalogs pages is the density of the keyword usage. In other words, how often the keyword occurs. Use natural phrasing. Don't try to trick the search engine by repeating the same word over and over or making text "invisible." It doesn't work. In fact, some of that behavior even get your website banned. Read more: Google Dont's - Bad Tips and Dirty Tricks That Will Get You Banned.
Give a strong opening paragraph. Google may or may not search beyond the first 200 words or so of your web site, but it definitely looks at the first paragraph for keyword density.
You can check your keyword density with Google Toolbar.
Name Your Pages
Give your pages a descriptive name with the
Learn more about why titles matter.
Link Early, Link Often
One of the biggest factors Google looks at is the hyperlink. Google looks at both links to and from your website.
Google looks at the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords. Rather than saying, "click here to learn more about SEO" you should say: Read more about SEO (Search Engine Optimization).
Learn more about why hyperlink names matter to Google.
Links from other websites to your website are used to determine PageRank. You can use Google Toolbar to check your current PageRank.
You can improve your PageRank by exchanging text links with other relevant websites. Banner exchanges are not as effective. You can also improve your PageRank by making sure your website is listed with important directories. In other words, check the PageRank of the home page of the directory.
Submit Your Site to the Right Directories
Submit your website to the open directory project, if possible. Google considers this directory to be an important link. Be patient. A real human has to check your site, before it's listed in the Directory.
Submit your site to specialized directories. For instance, a work at home mother owned business (WAHM) should submit her site to WAHM directories. A site on butterflies should be sent to biology or entomology directories.
Don't get too submission happy, though. Google, in an effort to combat click fraud, often filters out websites linked from link farms, or pages with nothing but links to other websites. This is one reason why free services to register your website may hurt you. Stick to specialized directories and organizations. They're more likely to help and not hurt your rankings.
Social Networking
Social networking sites can be a good way to promote a site, but not all of them will affect your rank directly. Digg and Del.icio.us are social linking sites that could potentially have the most impact.
Make Your Graphics Search Friendly
Keep the Flash to a minimum. People may enjoy reading Flash, but search engines tend to skip right over it. Google has gained some ability to read Flash, but it is still limited. If your menus are in Flash, they might as well be invisible. Consider making plain text links in addition to or instead of Flash.
Give your images
Good Design Is Popular Design
In the end, strong, well organized pages are pages that Google tends to rank higher. They're also pages that tend to become more popular, which means Google will rank them even higher. Keep good design in mind as you go, and much of the SEO will design itself.
Adsense: Why Bloggers Don’t Get It
To be fair these comments weren’t coming just from bloggers, but bloggers did make up an overwhelmingly large percentage. I think this stems from a misconception on the part of the bloggers that they are entitled to high payout and CTR. I’d like to spend a little time to share my feelings on this subject. In the early days a blog may just have been an online diary or journal, but like the days of the Nehru jackets, they are gone. What a blog is now is Chronologically Structured Content Management System, as opposed to the classic web hierarchical structured implementation. Let’s be clear, you can still use a blog as your online diary or journal, but nowdays it’s just as likely to be used as a commercial blog. Yes, I did just say commercial blog, and no the earth didn’t open under my feet and swallow me whole for saying it. Let’s take some time to look at a your typical blog.
You may post about commercial related subjects like your job, what you like to buy, or even your hobbies. However these posts are all about your life, they are no more commercially viable or attractive than say Aunt Millie’s Holiday Newsletter. Yes we all have an Aunt Millie in our family, every year she sends out a finely crafted newsletter in a coordinating envelope she ordered from paperdirect.com telling us all about her family. We learn how hard her husband works, how many activities her kids are in and how good they are at them. We also read the details of how her scrapbooking business hasn’t taken off yet, but she promises to spend more time on it right after New Years. So if you were a business owner would you want to advertise anywhere on Aunt Millie’s Newsletter? Then why would a business want to pay you top dollar to advertise on your blog? What’s that, you say your blog gets (insert a high number here) of readers per day, surely that has to be worth something? Well did you know Aunt Millie sends out over 800 copies of her holiday newsletter to 17 countries, on 4 continents? Now before you get all fired up about it, understand that I don’t have a problem with you having a personal blog or sharing it with the public. However your expectation that it has value outside of your family/friends/community, is a serious misconception.
So what exactly is a commercially viable blog? Don’t think of it as publishing a blog, think of it as publishing an online magazine. You need to start out with good content or articles about a small area or niche topic. You will need lots of content, and unless you are well known, don’t expect much to happen until you’ve written at least 100 and more likely over 200 articles. Yes you will have to devote some time and effort to publicizing and marketing it as well. Once you’ve got a significant focused reader base, that’s the time to slowly ad in the advertising. Now here’s the one that causes lots of people to freak out. BE PREPARED TO GIVE UP SOME PRIME SCREEN REAL ESTATE, IN THE CENTER, ABOVE THE FOLD, TO ADVERTISING. If you’ve worked with print media at all you will know the middle of the right hand page is the most desirable spot inside of a magazine (excluding the cover pages). I’ve sat through meetings where people have said ” … you know we need more right hand pages …”. If you want people to click on your ads, you will need put them where they can see them, above the fold in the center of the screen, in a prominent location. Yes I can almost here the keys typing for the flame comments and emails now. Before you hit that send button though, ask yourself this, are you building a space sough after by advertisers, or are you working on Aunt Millie’s Newsletter? No I don’t think your pages should be filled with ads, in fact quite the opposite, there should always be more content than advertising, ALWAYS!
Next thing, lose the fancy graphics and eye-candy from your template. Yes I know you may have paid for a fancy template, maybe you had your niece who’s a graphic artist design something for you, or you really like the way that spinning flaming platypus looks in your page header. Here’s the thing, it’s detracting from your content. Graphics should be simple, understated, and support the content, not overpower or compete with it. Now before some art student wearing a beret, corduroy jacket with elbow patches, and smoking a pipe or French cigarette, writes and calls me a Philistine, stop and think. Are you designing a commercially attractive and viable space, or are you designing an intricate macrame border for Aunt Millie’s Newsletter? Remember keep it simple and to the point.
Yes I know you feel like I just ripped off the band-aid, and now it hurts. Sorry but someone had to do it. I know some of you are still out there reading saying ‘but can’t I still have this … do we have to get rid of this … I really like that …’. Well I’m not your second grade teacher who’s going to tell you everything’s all right, that you don’t have to change a thing, and put a scooby-doo sticker on your shirt to make you feel better. If you want a blog that makes you more money than you spend at Starbucks every Tuesday, you will need to get serious about what you’re doing.
If none of this sounds incredibly fun, and really sounds pretty close to actual work, here’s the way I see it, getting an Adsense check for $5 is fun, getting an Adsense check for $500 or $5000 is work.
Disclaimers:
I don’t actually have an Aunt Millie, she’s a fictional character. But like you, I do have relatives who send out holiday newsletters.
Yes I know the minimum Adsense payment is $100, so you never could get a $5 check, but I was just making a point, mmkay?
You may post about commercial related subjects like your job, what you like to buy, or even your hobbies. However these posts are all about your life, they are no more commercially viable or attractive than say Aunt Millie’s Holiday Newsletter. Yes we all have an Aunt Millie in our family, every year she sends out a finely crafted newsletter in a coordinating envelope she ordered from paperdirect.com telling us all about her family. We learn how hard her husband works, how many activities her kids are in and how good they are at them. We also read the details of how her scrapbooking business hasn’t taken off yet, but she promises to spend more time on it right after New Years. So if you were a business owner would you want to advertise anywhere on Aunt Millie’s Newsletter? Then why would a business want to pay you top dollar to advertise on your blog? What’s that, you say your blog gets (insert a high number here) of readers per day, surely that has to be worth something? Well did you know Aunt Millie sends out over 800 copies of her holiday newsletter to 17 countries, on 4 continents? Now before you get all fired up about it, understand that I don’t have a problem with you having a personal blog or sharing it with the public. However your expectation that it has value outside of your family/friends/community, is a serious misconception.
So what exactly is a commercially viable blog? Don’t think of it as publishing a blog, think of it as publishing an online magazine. You need to start out with good content or articles about a small area or niche topic. You will need lots of content, and unless you are well known, don’t expect much to happen until you’ve written at least 100 and more likely over 200 articles. Yes you will have to devote some time and effort to publicizing and marketing it as well. Once you’ve got a significant focused reader base, that’s the time to slowly ad in the advertising. Now here’s the one that causes lots of people to freak out. BE PREPARED TO GIVE UP SOME PRIME SCREEN REAL ESTATE, IN THE CENTER, ABOVE THE FOLD, TO ADVERTISING. If you’ve worked with print media at all you will know the middle of the right hand page is the most desirable spot inside of a magazine (excluding the cover pages). I’ve sat through meetings where people have said ” … you know we need more right hand pages …”. If you want people to click on your ads, you will need put them where they can see them, above the fold in the center of the screen, in a prominent location. Yes I can almost here the keys typing for the flame comments and emails now. Before you hit that send button though, ask yourself this, are you building a space sough after by advertisers, or are you working on Aunt Millie’s Newsletter? No I don’t think your pages should be filled with ads, in fact quite the opposite, there should always be more content than advertising, ALWAYS!
Next thing, lose the fancy graphics and eye-candy from your template. Yes I know you may have paid for a fancy template, maybe you had your niece who’s a graphic artist design something for you, or you really like the way that spinning flaming platypus looks in your page header. Here’s the thing, it’s detracting from your content. Graphics should be simple, understated, and support the content, not overpower or compete with it. Now before some art student wearing a beret, corduroy jacket with elbow patches, and smoking a pipe or French cigarette, writes and calls me a Philistine, stop and think. Are you designing a commercially attractive and viable space, or are you designing an intricate macrame border for Aunt Millie’s Newsletter? Remember keep it simple and to the point.
Yes I know you feel like I just ripped off the band-aid, and now it hurts. Sorry but someone had to do it. I know some of you are still out there reading saying ‘but can’t I still have this … do we have to get rid of this … I really like that …’. Well I’m not your second grade teacher who’s going to tell you everything’s all right, that you don’t have to change a thing, and put a scooby-doo sticker on your shirt to make you feel better. If you want a blog that makes you more money than you spend at Starbucks every Tuesday, you will need to get serious about what you’re doing.
If none of this sounds incredibly fun, and really sounds pretty close to actual work, here’s the way I see it, getting an Adsense check for $5 is fun, getting an Adsense check for $500 or $5000 is work.
Disclaimers:
I don’t actually have an Aunt Millie, she’s a fictional character. But like you, I do have relatives who send out holiday newsletters.
Yes I know the minimum Adsense payment is $100, so you never could get a $5 check, but I was just making a point, mmkay?
Google AdSense: 7 Tips For Creating Sites That Make Money
Having a Google AdSense site is a great way to make money. And to create an AdSense site, all you have to do is have a Google AdSense account (which is free), a website or a blog (which is free), and some articles (which are free if you write them yourself). Once you get your site up and running, the AdSense ads will be targeted to your content.
Therefore, those looking for your content will come by, read your articles, and have a high probability of being interested in the targeted ads. Every time someone clicks an ad, you get paid! That is, as long as you have designed your site to maximize AdSense clickthroughs!
Let's look at seven tips for creating AdSense sites that create money.
#1: Keyword Density
Before you place ads on your site, be sure your keyword density is good. You will want to be sure that the right kinds of ads are placed on your site. A free way to determine what the ads will look like on your site is to go to http://www.resultsgenerator.com/adsense/ and type in your keywords. You will then be able to see exactly what ads would show on your site.
If you don't like what you see, then you know that you need to make changes to your keywords! You can get keyword suggestions from Results Generator from Overture or from the free trial version of Word Tracker.
#2: Focused
Not only will the ads be based on your keywords, but they will also be based on your content. You definitely want your keywords and your content to match as closely as possible.
#3: Write Often
The more information you have the better. Why? Because the more content you have, the more visitors you get. Many people suggest that you write a new article every day since no one wants to come back to your site to find the same old messages!
#4: Choose The Right Format
AdSense allows you to choose many different ad formats. Research has shown that wider ads are more successful. The top three formats are:
" 336x280 large rectangle
" 300x250 medium rectangle
" 160x600 wide skyscraper
Additionally, the 468x15 horizontal ad link under the navigation bar is also a good bet.
#5: Color Counts
You have the option to create a Google AdSense ad in any color of your choice. The best thing to do is to make your ad blend well with your site color scheme. You should make the border color and the background color the same color as your web site. You will want your text color to either be black or the color of your main content.
When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.
#6: Position Counts, Too
It is well known that visitors to a website scan the site to determine if it is worth reading. You definitely want them to see and scan your AdSense ads. Therefore, the best place to put them is in the top left part of your page or directly under your headlines.
#7: Increase The Number
AdSense allows you to use up to three AdSense units on a page, two AdSense search boxes, and one unit of ad links. Using all that you can increases the chances of earning money.
Keep these seven tips in mind when creating your AdSense site and you will find that your clickthrough rates increase, thus increasing your money making potential.
About the Author:
AdsenseSitesForSale.com makes it easy to generate Google Adsense Income, quickly & easily. Find all the tools and resources you need to get started fast. To receive your free Google Adsense site visit: http://www.adsensesitesforsale.com
This website is a collection of relevant AdSense articles, brought to you by established AdSense experts.
Therefore, those looking for your content will come by, read your articles, and have a high probability of being interested in the targeted ads. Every time someone clicks an ad, you get paid! That is, as long as you have designed your site to maximize AdSense clickthroughs!
Let's look at seven tips for creating AdSense sites that create money.
#1: Keyword Density
Before you place ads on your site, be sure your keyword density is good. You will want to be sure that the right kinds of ads are placed on your site. A free way to determine what the ads will look like on your site is to go to http://www.resultsgenerator.com/adsense/ and type in your keywords. You will then be able to see exactly what ads would show on your site.
If you don't like what you see, then you know that you need to make changes to your keywords! You can get keyword suggestions from Results Generator from Overture or from the free trial version of Word Tracker.
#2: Focused
Not only will the ads be based on your keywords, but they will also be based on your content. You definitely want your keywords and your content to match as closely as possible.
#3: Write Often
The more information you have the better. Why? Because the more content you have, the more visitors you get. Many people suggest that you write a new article every day since no one wants to come back to your site to find the same old messages!
#4: Choose The Right Format
AdSense allows you to choose many different ad formats. Research has shown that wider ads are more successful. The top three formats are:
" 336x280 large rectangle
" 300x250 medium rectangle
" 160x600 wide skyscraper
Additionally, the 468x15 horizontal ad link under the navigation bar is also a good bet.
#5: Color Counts
You have the option to create a Google AdSense ad in any color of your choice. The best thing to do is to make your ad blend well with your site color scheme. You should make the border color and the background color the same color as your web site. You will want your text color to either be black or the color of your main content.
When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.
#6: Position Counts, Too
It is well known that visitors to a website scan the site to determine if it is worth reading. You definitely want them to see and scan your AdSense ads. Therefore, the best place to put them is in the top left part of your page or directly under your headlines.
#7: Increase The Number
AdSense allows you to use up to three AdSense units on a page, two AdSense search boxes, and one unit of ad links. Using all that you can increases the chances of earning money.
Keep these seven tips in mind when creating your AdSense site and you will find that your clickthrough rates increase, thus increasing your money making potential.
About the Author:
AdsenseSitesForSale.com makes it easy to generate Google Adsense Income, quickly & easily. Find all the tools and resources you need to get started fast. To receive your free Google Adsense site visit: http://www.adsensesitesforsale.com
This website is a collection of relevant AdSense articles, brought to you by established AdSense experts.
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